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Mark N. K. Saunders的圖書 |
$ 1055 電子書 | Conducting Case Study Research for Business and Management Students
作者:Bill Lee,Mark N. K. Saunders 出版社:SAGE Publications 出版日期:2017-10-23 語言:英文 樂天KOBO - 經濟學 - 來源網頁   看圖書介紹 |
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In Case Study Research, Bill Lee and Mark Saunders describe the properties of case study designs in organizational research, exploring the uses, advantages and limitations of case research. They also demonstrate the flexibility that case designs offer, and challenges the myths surrounding this approach.
Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.
Part of SAGE’s Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
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