Martin J. Khaba

Podcast and videos are two of today’s most powerful online tools to help you market and sell your product or service.

Podcasts and video content are more compelling than text or written content because most people find that they can comprehend faster through watching and listening than merely reading a post on a blog or website. Some blogs and website even opt to post purely podcasts and video content.

Podcasting and video blogging are online marketing strategies that are not only popular but very influential. They are more effective tools for reaching out to your target audience because they utilize the senses of sight and sound to be able to penetrate the emotions and thoughts. When the emotions and thoughts are affected, it becomes a bit easier to persuade and win over the potential customer.

However, the consumer nowadays is very discriminating. They know high-quality and understand what value is all about. In fact, today’s very selective consumer will only go for value for their money. Regardless of cost, the consumer now will not hesitate to select expensive but high-quality products over cheap but low-quality merchandise. And that goes with the whole package. If you attach importance to value in every component of your business, undoubtedly, your target audience will not hesitate to do business with you. 

There are techniques to make podcasting and video blogging compelling and significant to your target market. You can learn how through this book.