購物比價找書網找車網
FindBook
排序:
 
 有 1 項符合

Matos Cámara

的圖書
Relationship marketing, signalling and ICTs in education
$ 4080
Relationship marketing, signalling and ICTs in education
作者:Matos Cámara 
出版社:Our Knowledge Publishing
出版日期:2023-12-26
語言:英文   規格:平裝 / 60頁 / 22.86 x 15.24 x 0.36 cm / 普通級/ 初版
博客來 博客來 - 生涯規劃與成功法  - 來源網頁  
圖書介紹看圖書介紹
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Relationship marketing, signalling and ICTs in education

內容簡介

This work has studied how the pedagogical and technological aspects, social benefits and the reputation of the educational platform Google Apps for Education influence the student’s trust and to what extent this trust developed by the student determines their affective commitment and academic performance. Therefore, this research in its development, operationalises the relationship marketing approach in education; understanding educational relationship marketing as a driver of the establishment and adoption of the relationships that the student builds through an educational platform and that is developed by the information that the teacher programmes for their class from the curriculum. Consequently, it was assessed how the learner builds and develops trust and affective commitment for an educational platform. Furthermore, the most relevant aspects of signalling theory have been discussed, which externalises the basic components involved in the signalling process and the phenomenon of information asymmetry that any process of adoption by an educational platform can harbour. Finally, the importance of ICT is also highlighted.

 

詳細資料

  • ISBN:9786206984702
  • 規格:平裝 / 60頁 / 22.86 x 15.24 x 0.36 cm / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
 
博客來 - 暢銷排行榜
蛤蟆先生去看心理師(暢銷300萬冊!英國心理諮商經典,附《蛤蟆先生勇氣藏書卡》組)
作者:羅伯.狄保德 (Robert de Board)
出版社:三采
出版日期:2022-01-26
$ 316 
博客來 - 暢銷排行榜
我是胡志強,今天來報到!
作者:胡志強
出版社:天下文化
出版日期:2025-05-15
$ 553 
金石堂 - 暢銷排行榜
新編標準辭典(25k)
作者:世一文化字典編輯群
出版社:世一文化事業股份有限公司
出版日期:2020-08-26
$ 411 
博客來 - 暢銷排行榜
世界盡頭的咖啡館:這一生,我為何而存在?(全球每19秒售出1本!療癒千萬人的暢銷經典,定位人生的神奇之書)
作者:約翰‧史崔勒基 (John Strelecky)
出版社:三采
出版日期:2025-02-27
$ 395 
 
博客來 - 新書排行榜
如果是你,或許可以相戀(01)
$ 119 
博客來 - 新書排行榜
戀愛吧,假面天使! 3 (首刷限定版)
$ 181 
金石堂 - 新書排行榜
南同學想被那聲音弄得焦急不已(02)
作者:相野ココ
出版社:青文出版社股份有限公司
出版日期:2025-06-12
$ 111 
金石堂 - 新書排行榜
明天、我想討厭你-全
作者:茶野まめこ
出版社:長鴻出版社股份有限公司
出版日期:2025-06-13
$ 111 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策