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Matos Cámara

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Relationship marketing, signalling and ICTs in education
$ 4080
Relationship marketing, signalling and ICTs in education
作者:Matos Cámara 
出版社:Our Knowledge Publishing
出版日期:2023-12-26
語言:英文   規格:平裝 / 60頁 / 22.86 x 15.24 x 0.36 cm / 普通級/ 初版
博客來 博客來 - 生涯規劃與成功法  - 來源網頁  
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圖書名稱:Relationship marketing, signalling and ICTs in education

內容簡介

This work has studied how the pedagogical and technological aspects, social benefits and the reputation of the educational platform Google Apps for Education influence the student’s trust and to what extent this trust developed by the student determines their affective commitment and academic performance. Therefore, this research in its development, operationalises the relationship marketing approach in education; understanding educational relationship marketing as a driver of the establishment and adoption of the relationships that the student builds through an educational platform and that is developed by the information that the teacher programmes for their class from the curriculum. Consequently, it was assessed how the learner builds and develops trust and affective commitment for an educational platform. Furthermore, the most relevant aspects of signalling theory have been discussed, which externalises the basic components involved in the signalling process and the phenomenon of information asymmetry that any process of adoption by an educational platform can harbour. Finally, the importance of ICT is also highlighted.

 

詳細資料

  • ISBN:9786206984702
  • 規格:平裝 / 60頁 / 22.86 x 15.24 x 0.36 cm / 普通級 / 初版
  • 出版地:美國
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