Meddicc Ltd

The world of B2B SaaS and tech sales is one of constant innovation, and right now we are at such a crucial moment. The industry’s current growth and evolution presents people with a chance to put themselves in a position that allows them to grow and flourish. Now more than ever before, there’s an opportunity for anyone, regardless of gender, race, or sexuality to be successful.

With impactful insights from successful salespeople and leaders at the top performing companies in tech, The Female Sales Leader gives readers actionable advice on how to maximize their potential, from entry level to the C-suite. Authors Marina Ayton, Penny Orme and Lucy Williams-Jones, each accomplished sales professionals and leaders, share both their experiences and practical suggestions for those looking to pursue or further a career in tech sales.

As we see women continue to rise through the ranks at previously unseen rates and become fantastic managers who lead their teams to success, it’s pivotal that organizations take steps to ensure that diverse teams have the opportunity to thrive. The Female Sales Leader provides guidance on how to do exactly that, from discussions on combatting gender-biased hiring to best practices on parental leave.

The ultimate goal of this book is simple: get more women into sales leadership roles. But ultimately, it gives you the tools you need to make the most out of your tech sales career.