Michael Dermer

ENTREPRENEUR IS NOT A JOB, IT IS AN IDENTITY Do you feel… …that you have a great business but are struggling to thrive? …that the world is on your shoulders? …that you are energized and overwhelmed at the same time? …that no one understands or cares as much as you do? In The Lonely Entrepreneur, author and entrepreneur Michael Dermer shows you how to thrive in the entrepreneurial struggle by changing your perspective. WHAT TOOK A DECADE TO BUILD WAS DESTROYED IN TEN DAYS! Michael faced “the perfect storm” of struggles when the business he spent ten years building was almost wiped out in ten days by the financial crisis of 2008. Bankrupt customers. Enraged investors. Angry creditors. It would take years of working 24 hours a day to save his company. How did he do it? THE DIFFERENCE BETWEEN SUCCESS AND FAILURE IS YOUR PERSPECTIVE Michael changed his perspective. He realized that with the right perspective, solutions were everywhere. With the wrong perspective, the simplest of tasks seemed impossible. Not only did Michael successfully sell his company and become an industry pioneer, he discovered a methodology that helps all entrepreneurs with the issue we all face—the struggle. In The Lonely Entrepreneur you will learn how to: • Identify the flawed perspectives you develop under the influence of the four Ps—pressure, passion, pleasure, and pain. • Change your perspective from those that stifle progress to those that empower you to thrive.