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Michael J Morris

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Starting a Successful Business
$ 484
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Starting a Successful Business
作者:Michael J Morris 
出版社:Kogan Page
出版日期:2017-08-03
語言:英文   
樂天KOBO 樂天KOBO - 企業家精神與小型企業  - 來源網頁  
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圖書名稱:Starting a Successful Business

The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition of ***Starting a Successful Business***is your definitive guide to setting up a business that will thrive.

Starting a Successful Business contains the crucial, practical information needed to turn your exciting new idea into a stable and profitable business. It covers each important step in the start-up process in a clear and accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, franchising, selling and advertising, finances and financial control, taxation, business law and employing staff.

Case studies from around the world provide inspiration and real-world guidance to support you as an entrepreneur. Brand new content on cloud computing, digital developments and making your business environmentally sustainable makes this Starting a Successful Business a cutting-edge and modern resource to show you how to make your business a success.

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