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$ 1254 | Managerial Economics and Business Strategy (ISE)(10版)
作者：Michael R. Baye 出版社：華泰文化 出版日期：2022-04-01 語言：英文 規格：平裝 / 544頁 / 20.1 x 25.5 x 1.7 cm / 普通級/ 全彩印刷 / 10版  博客來 - 企業管理
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圖書介紹 - 資料來源：博客來 評分：
圖書名稱：Managerial Economics and Business Strategy (ISE)(10版)
內容簡介
Baye's fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The 10th edition continues with this proven framework while using updated examples to make managerial economics come to life for this generation of students. A stronger integration with data-based decision-making and an enriched utilization of new technologies prepare students for future success.
目錄
Ch 1 The Fundamentals of Managerial Economics
Ch 2 Market Forces: Demand and Supply
Ch 3 Quantitative Demand Analysis
Ch 4 The Theory of Individual Behavior
Ch 5 The Production Process and Costs
Ch 6 The Organization of the Firm
Ch 7 The Nature of Industry
Ch 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Ch 9 Basic Oligopoly Models
Ch10 Game Theory: Inside Oligopoly
Ch11 Pricing Strategies for Firms with Market Power
Ch12 The Economics of Information
Module Group A Strategies to Change the Business Environment
Module Group B Government in the Marketplace
Case Study Spectrum—the Spawn of Time Warner Cable and Charter Communications— Navigates Challenges from Cord Cutting and Mobile Competition
Ch 2 Market Forces: Demand and Supply
Ch 3 Quantitative Demand Analysis
Ch 4 The Theory of Individual Behavior
Ch 5 The Production Process and Costs
Ch 6 The Organization of the Firm
Ch 7 The Nature of Industry
Ch 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Ch 9 Basic Oligopoly Models
Ch10 Game Theory: Inside Oligopoly
Ch11 Pricing Strategies for Firms with Market Power
Ch12 The Economics of Information
Module Group A Strategies to Change the Business Environment
Module Group B Government in the Marketplace
Case Study Spectrum—the Spawn of Time Warner Cable and Charter Communications— Navigates Challenges from Cord Cutting and Mobile Competition
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