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Mike Hogan的圖書 |
$ 1756 電子書 | Key Concepts in Public Relations
作者:Bob Franklin,Quentin Langley,Nick Mosdell,Elliot Pill,Mike Hogan 出版社:SAGE Publications 出版日期:2009-03-05 語言:英文 樂天KOBO - 行銷與銷售 - 來源網頁   看圖書介紹 |
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“This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also.”
- Robbie Smyth, Griffith College Dublin
“Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration.”
- Communication Director
The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Key Concepts in Public Relations:
Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.
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