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$ 119 電子書 | Copywriting and the Unique Selling Proposition
作者：Mike Swedenberg 出版社：Mike Swedenberg 出版日期：2014-10-30 語言：英文  樂天KOBO - 生涯規劃與求職
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圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：Copywriting and the Unique Selling Proposition
For the intermediate to advanced advertising copywriter. These techniques are controversial.
A step by step guide in writing an effective ad written by a lifelong copywriter. Mike Swedenberg was trained at the School of Visual Arts and has 42 years in advertising, copywriting, fine arts, sales and marketing.
Topics include:
What is Copywriting
Duties of a Copywriter
Institutional Advertising
Advertising is Like Sales, Everyone Thinks They Can Do it
Unique Selling Proposition
Me Too Products
Feature vs Benefits
The Parts of an Ad
Writing A Headline
Subheads
Writing Bodycopy
Taglines
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