Moral Ventosinos

Startups are newly created companies that demonstrate that entrepreneurship plays an important role in our society, generating innovation and economic growth. Despite this, these companies suffer from a lack of financial resources and poor corporate image. The importance of these enterprises and the challenges they face leads to the need to analyse the right business model for them. In today’s globalised world, open models have numerous advantages, which, as the study shows, can be exploited by start-ups.