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有 1 項符合
N. Broweus的圖書 |
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$ 1656 電子書 | Sensory Marketing
作者：B. Hultén,N. Broweus,M. van Dijk 出版社：Palgrave Macmillan UK 出版日期：2009-05-21 語言：英文  樂天KOBO - 行銷與銷售
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圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：Sensory Marketing
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
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