N. Gregory Harden

Business transformation is a process of determining where to adapt in meeting the evolving needs of consumers and the market in order to produce advantageous results. It includes, among many other things, the creation of strategies that are aimed at improving business performance, developing new services/products, and modifying business practices to increase customer satisfaction.COVID-19 has created mass disruption in the way we do business. It has also impacted our ability to develop effective long-term business plans because of the constantly changing social, economic and governmental dynamics based on local and federal pandemic guidelines. During this time of frequent business interruption, you must create multiple COVID-19 Business Transformation Strategies focused on customer comfort and employee support, while at the same time using adaptive business models to quickly address current realities as they appear. These key elements also rely on effective communication with all impacted parties (customers, employees, partners and influencers) along with government agencies through various media platforms. As states alter restrictions to allow increased social interaction, tensions around health concerns will inevitably persist within your customer base and employees with regard to how to ensure their safety during business operations. Having a multi-phase process to reduce those concerns will help them move from a feeling of uncertainty to increasing confidence about leaving their homes to participate in socially interactive activities such as shopping, dining out, and personal visits with others. As your customers, employees and business partners all transition through these various phases, their needs will continually evolve. Understanding those needs and implementing appropriate plans to successfully satisfy them will play a key role in keeping your business going. Are you prepared to navigate this ＂new normal＂ of doing business in a COVID-19 world? If not, grab a pen and paper as you read through this book which is designed to give you valuable tips and tools to maintain business effectiveness over the months, and years, to come.