Naumes

"Anyone conducting case research in business or the social sciences should own a copy of this book. It is a practical, comprehensive, and multidisciplinary guide that blends an informal, workshop style with solid theory and practice.The authors have conducted numerous case-writing workshops with leading organizations. They take readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and research cases are included, and the book also features many helpful checklists, charts, and suggestions for further reading.