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有 1 項符合
Nicholas Stacey的圖書 |
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$ 2175 電子書 | Industrial Marketing Research (RLE Marketing)
作者：Nicholas Stacey,Aubrey Wilson 出版社：Taylor & Francis 出版日期：2014-09-15 語言：英文  樂天KOBO - 行銷與銷售
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圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：Industrial Marketing Research (RLE Marketing)
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.
When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
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