購物比價找書網找車網
FindBook
排序:
 
 有 1 項符合

Nicolas Papadopoulos

的圖書
Product-Country Images
$ 6013
    電子書
Product-Country Images
作者:Nicolas Papadopoulos,Louise A Heslop 
出版社:Taylor & Francis
出版日期:2014-05-01
語言:英文   
樂天KOBO 樂天KOBO - 行銷與銷售  - 來源網頁  
圖書介紹看圖書介紹
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:Product-Country Images

This is the first-ever book about product and country images. It goes considerably beyond what was known until now about these images on buyer behavior and international market strategy. Thousands of companies use country identifiers as part of their international marketing strategy and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers’and buyers’decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace.

National stereotyping and consumer biases in favor or against countries, based on image, have been known for some time to influence their marketplace decisions. Businesspeople who want to learn how to use country identifiers effectively, when to use them and when to avoid them, and how country images affect the behavior of consumers in their target markets will want to read this book cover to cover. Product-Country Images discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. It is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.

Written by the world’s preeminent researchers in the field from both academic and business sectors--a total of twenty-nine researchers from eleven countries--Product-Country Images presents the work of some of the best minds in the area--Johansson, Morello, Nebenzahl and Jaffe, Crawford and Lumpkin, Yaprak, Liefeld, and Wall, and the editors, Papadopoulos and Heslop, who have also authored some of its chapters. The chapters cover areas related to the main theme from both theoretical and practical perspectives and address questions of international marketing strategy, public policy, and research methodology. The subject is treated at a level suitable for business executives, public policymakers, academic researchers, and university students.

Generally, the influence of product country images is so pervasive that this will be an indispensable reference and guidebook to anyone interested in understanding better, and/or enhancing the effectiveness of, international consumer behavior, international marketing, and international marketing strategy. Academic researchers specializing in country-product images, international marketing, and other fields, such as decisionmaking, cultural anthropology, international behavior, and perhaps most importantly, social psychology for international relations, will find readily applicable information and new directions for further research. International business marketing practitioners and public policymakers will find the practical information on the role and importance of country image in attracting foreign investment, promoting a nation’s exports, protecting domestic markets from imports, and capitalizing on major international events for promoting national image immediately useful in formulating strategies and policies. International marketing/business students will be better prepared for a competitive world from being exposed to this field of knowledge and its implications which are relevant to many subdisciplines.

The made-in notion is a matter of tremendous importance in international marketing strategy, public policymaking, and research. With this in mind, editors Papadopoulos and Heslop take special care to achieve a blend of practice and theory and of the strategic, policy, and research perspectives. As such, Product-Country Images is divided into five main sections so that readers will be able to find the information they need:

  • In the first section, the chapters that introduce the subject, provide an overview of the field,
贊助商廣告
 
金石堂 - 今日66折
翻轉微積分的28堂課:從瞬間到永恆,探索極限、縱橫運算、破解定理,圖解思考萬物變化的數學語言
作者:班.歐林
出版社:臉譜文化
出版日期:2021-03-06
66折: $ 383 
金石堂 - 今日66折
賴宇凡健康養生:要瘦就瘦,要健康就健康系列套書(三冊)
作者:賴宇凡
出版社:如果
出版日期:2017-05-15
66折: $ 693 
金石堂 - 今日66折
旅遊大歷史
作者:賽門.亞當斯、R. G.格蘭
出版社:大石國際文化
出版日期:2019-12-03
66折: $ 792 
 
金石堂 - 暢銷排行榜
四季姊妹 無修正
作者:あきのそら
出版社:未來數位有限公司
出版日期:2024-10-30
$ 253 
博客來 - 暢銷排行榜
長期買進:財金教授周冠男的42堂自制力投資課
作者:周冠男
出版社:天下文化
出版日期:2024-07-31
$ 355 
金石堂 - 暢銷排行榜
明天可能會愛你(02)
作者:山下街
出版社:青文出版社股份有限公司
出版日期:2024-11-04
$ 111 
Taaze 讀冊生活 - 暢銷排行榜
【全圖鑑】照順序就好!看圖學文法不用背:用「直覺+視覺」秒懂所有文法觀念,把英文變簡單!
作者:田地野彰
出版社:國際學村
出版日期:2022-04-14
$ 261 
 
博客來 - 新書排行榜
兄弟上場(限量蓋章版,加贈「兄弟上場」刺繡布章)
作者:周思齊
出版社:遠流
出版日期:2024-10-30
$ 355 
金石堂 - 新書排行榜
東方的神話,四十多年的經濟奇蹟:玄空風水學—商業帝國的黃金定律
作者:吳海揚Master Wu
出版社:柿子文化事業有限公司
出版日期:2024-11-04
$ 356 
Taaze 讀冊生活 - 新書排行榜
學數學,從「笨問題」開始:為什麼1+1=2?「1」為何不是質數?理解數學的邏輯思維,重拾探索數學的樂趣
作者:鄭樂雋
出版社:臉譜
出版日期:2024-11-05
$ 315 
Taaze 讀冊生活 - 新書排行榜
父能量:放下父愛的缺憾,也放過自己
作者:馮以量
出版社:寶瓶文化事業股份有限公司
出版日期:2024-11-07
$ 273 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策