Norberto Jansenson is a professional storytelling magician, famous in Argentina, where he was born and raised. But he is a lot more than an illusionist. He is also a speaker, writer, coach (on integration, leadership and communication), artistic and creative director and consultant, with 30 years of experience performing in theatre, corporate and private events. He has performed in many countries, and he has been hired, either to perform, speak, coach or lead workshops, by the biggest and most prestigious companies in the world, like Disney Co., VISA, Adidas, and hundreds more. He has performed 250 shows at the Magic Castle, in Hollywood, in front of more than 12.000 people. He has been invited as a TEDx speaker, in the biggest TED event in the world, for a live audience of 10.000 people, plus 30.000 that streamed the event online. After the talk, he became coach of the organizing team, and he has been requested, by Penguin Random House and Ediciones B, to write a book about his talk. This book is the result of that process, and of his many years dedicated to polish his tools. Now is the time to share them with you.