ORFALEA

The Entrepreneurial Investor will inspire you to treat investing like a business and to think of yourself as an owner. Through solid examples and a light narrative, Paul Orfalea skillfully explores the essence of the entrepreneurial investor, which includes balancing the art and science of this discipline, and viewing investing itself as a business. Along the way, he also examines how the elements of focus, opportunism, and involvement can improve your overall investment results.

Paul Orfalea is the founder of Kinko's and cofounder of West Coast Asset Management (WCAM). He holds a business degree from the University of Southern California and has been investing successfully for more than forty years.
Lance Helfert is President and cofounder of WCAM. Previously, he oversaw a $1 billion portfolio at Wilshire Associates. Helfert has a BS in business administration from Pepperdine University.
ATTICUS LOWE is a CFA charterholder and Chief Investment Officer of WCAM. He has a BA ineconomics and business from Westmont College.
Dean Zatkowsky is the former vice president of marketing at WCAM and oversees their newsletter, Exclusive Outlook (please visit www.wcam.com to subscribe). He holds a BA in communication studies from the University of California, Santa Barbara.

Foreword By Neil Cavuto.
Introduction. Is Investing An Art Or A Science?
Part I: Think Like An Owner: The Art of the Entrepreneurial Investor.
Chapter 1: Eyes Believe What They See; Ears Believe Others.
Chapter 2: Others' Irrationality Is Your Opportunity.
Chapter 3: Dirty Harry's Investment Philosophy.
Chapter 4: Adversity In Diversity: Portfolio Concentration.
Chapter 5: Just Buy The Best (Which Does Not Include Most Mutual Funds).
Chapter 6: Inspirational Figures: Benjamin Graham.
Part II: Companies Worth Owning.
Chapter 7: Who Really Manages The Brand? (Hint: It's Not The Company).
Chapter 8: What Makes You So Special?
Chapter 9: Company Culture Is More Important than Ever.
Chapter 10: Bogie & Bergman Explain Elasticity of Demand.
Chapter 11: Red Flags and Roaches.
Chapter 12: Inspirational Figures: David Packard.
Part III: The Owner's Manual.
Chapter 13: Televised Advice: No Worse than Drilling Your Own Teeth.
Chapter 14: Lies, Damned Lies, and Financial Statements.
Chapter 15: How To Be an Annual Report Detective.
Chapter 16: How Inventory Can Skew The Financials.
Chapter 17: Great First Impressions: 10 Signs of a Strong Company.
Chapter 18: Inspirational Figures: Bernard Baruch.
Part IV: What's It Worth—To Me?
Chapter 19: The ABCs Of Market Inefficiency.
Chapter 20: "Wait Till the Moon Is Full".
Chapter 21: Today's Price for Tomorrow's Growth: The X Factor.
Chapter 22: The Long View, and Why Women Are Better Investors.
Chapter 23: Intrinsic Value: Putting It All Together.
Chapter 24: Inspirational Figures: Howard Hughes.
Epilogue: The Fortune Cookie That Ate Wall Street.
About The Authors.
Notice and Disclosures.
Notes.
Index.