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Oana Buliga的圖書 |
$ 2102 電子書 | Business Model Pioneers
作者:Kai-Ingo Voigt,Oana Buliga,Kathrin Michl 出版社:Springer International Publishing 出版日期:2016-07-28 語言:英文 樂天KOBO - 行銷與銷售 - 來源網頁   看圖書介紹 |
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Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.
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