PAUL S. GOLDNER

Everything You Need to Know to Close Deals, Build Relationships, and Create Win-Win Outcomes
By Paul S. Goldner, Peter McKeon

The key to setting your sales on fire!

Negotiation is a key skill for all salespeople. Great sales professionals need to be able to counter clients who are naturally trying to get rock-bottom prices, but at the same time maintain a good relationship, so the client will want to do business with them again. Negotiation is more than just closing a sale. It’s the art of continuing a partnership that is successful for both parties. Red-Hot Sales Negotiation provides practical tips and strategies to help salespeople:

• prepare in advance • ask Power Negotiation Questions to instantly draw out useful information • learn the difference between the customer’s "positions" (what they’re asking for) and the customer’s "interests" (what they really want) • find a "win-win" solution.

Red-Hot Sales Negotiation is a vital resource that enables readers to perfect their negotiation skills and take their sales into the stratosphere.

Paul S. Goldner (Goldens Bridge, New York) is a sought-after speaker, trainer, and consultant specializing in sales strategy and motivation. He has appeared on CNBC, been quoted in The Wall Street Journal, and is a member of both the National Speakers Association and Toastmasters International. He is the author of Red-Hot Cold Call Selling (0-8144-7348-2). Peter McKeon (Teneriffe, Australia), Managing Director of Salesmasters International, is one of Australia’s leading sales trainers