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OPPORTUNITY - The Journey from You to Yes is a part of the Leverage Model based on the design thinking approach for an enterprise. Atul has devised this easy to implement success model for businesses after having worked closely with many entrepreneurs, solopreneurs and small businesses across the country. This easy to follow book is the result of his travels across the length and breadth of India over three years, He has given his all to writing this book that is a clear road map to success. ＂OPPORTUNITY - The Journey from You to Yes＂ will enable you to create new realities all around you. It is Atul’s gift and contribution to your success in business. What you are about to read has the potential to alter the way you conduct your business radically. This book teaches you to create and sustain opportunities and to build profits while serving your clients to their delight. Atul is an Unconventional Entrepreneur who believes all businesses can experience exponential growth, provided they are designed well. He spends most of his time building eGrowth - The Leverage Platform, a Sales & Marketing Ecosystem (SME) for MSMEs. An Engineer, MBA of 25 years vintage, Atul has travelled extensively across the globe and driven 80,000 km by road across India to discover the pulse of MSMEs. This in-depth knowledge renders him an authority on how small businesses work. Atul has evolved as a hands-on entrepreneur who has adapted to the rapidly changing marketplace - from Snail mail to Email to the ’Cloud’ work culture. He is a small-town boy who had the fortune to work with the market leaders throughout his career. He defines a CEO as one who consistently looks for COLLABORATION EXCELLENCE OPPORTUNITIES. Atul has presented at and been the Key Note Speaker at various prestigious Industry Bodies, Start-up Ecosystems, Talk Shows, Networking Platforms, Corporate Platforms and Business Advisory Platforms.