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Philip Alexander Rajko的圖書 |
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$ 1773 電子書 | Behavioural Economics and Business Ethics
作者：Philip Alexander Rajko 出版社：Taylor & Francis 出版日期：2013-03-01 語言：英文  樂天KOBO - 業務參考
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圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：Behavioural Economics and Business Ethics
Economics and moral philosophy have in recent years been considered to be distinct and separate fields. However, behavioural economics has started to reconcile various aspects of morality and economics, which has offered new conceptual opportunities to advance economics ethics and business ethics.
This book aims to advance economic ethics and business ethics by combining normative principles and empirical evidence grounded on the key motivational forces in economic decision making. It has three core objectives:
- to assess order ethics as a theory of both economic ethics and business ethics, using behavioural economics methods and evidence;
- to identify cardinal virtues for modern business ethics;
- to to set up valuable guidelines for the implementation of economic ethics and business ethics.
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