Price Alford

The 7th Edition of Who’s Who in Fashion captures the energy, drama, excitement, and diversity of the luminaries working in the world of fashion.

This lushly illustrated book features profiles of fashion legends as well as newcomers who make up the rich tapestry of the fashion industry, spanning designers, photographers, costume designers, writers/editors, illustrators, companies, accessory designers, makeup/cosmetic specialists, and fashion conglomerates.

This new edition includes over 400 profiles, 90 of which are new, and 820 images, making this a must-have reference for fashion students, historians, costume curators, and fashion enthusiasts alike.

New Profiles

Virgil Abloh, Haider Ackermann, Adidas, Adnym, AEFFE, Mike Amiri, Imran Amed, Jonathan Anderson, Paul Andrew, Rosie Assoulin, Kevyn Aucoin, Brendon Babenzien (Noah), BCBGMAXAZRIA, Ritu Beri, Christopher Bevans (DYNE), Blair Breitenstein, Bobbi Brown, Sarah Burton, Giuliano Calza, Ruth Carter, Maria Grazia Chiuri, Moon Choi, Clo 3D, Condé Nast, Peter Copping, Carly Cushnie, Drew Elliot, Edward Enninful, Erdem, Fenty, Ronnie Fieg (Kith), Nicola Formichetti, Furla, Alexander Fury, Mansur Gavriel, H&M, Han Chong (Self-Portrait), Tinker Hatfield, Aurora James, Bouchra Jarrar, Kerby Jean-Raymond (Pyer Moss), James Jebbia (Supreme), Claire Keller, Kering, Laura Kim (Monse), Nick Knight, Loewe, Jerry Lorenzo (Fear of God), LVMH, Brandon Maxwell, Laura Mercier, Alessandro Michelle, MISBHV, Bibhu Mohapatra, Samira Nasr, Irene Neuwirth, Nigo (BAPE), Nike, Noon by Noor, Opening Ceremony, OTB Group, Guo Pei, Heron Preston, Public School, PVH Corp., Richemont, Patrick Robinson, Martine Rose, Olivier Rousteing, Miles Socha, Franca Sozzani, Stüssy, Superdry, Zang Toi, Uniqlo, The Vampire’s Wife, Iris van Herpen, VF Corporation, Rhuigi Villaseñor (Rhude), Junya Watanabe, Wooyoungmi, Y/Project, Lynn Yaeger, ZARA, Ermenegildo Zegna


Instructor’s Guide, Test Bank, PowerPoint presentations, and third party video links available.

Holly Price Alford, MFA, is an Associate Professor in the Department of Fashion Design and Merchandising and Director of Diversity for the School of the Arts at Virginia Commonwealth University. Her research focuses on nineteenth and twentieth century fashion history, and African American clothing designers, and the globalization of youth styles and trends. She has published in the Journal of Fashion Theory and has been interviewed by the British Broadcasting Corporation (BBC) as well as the Associated Press on historical fashion issues. Price Alford is a member of the Costume Society of America (CSA), where she serves as a board member for the Southeast Region.