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Priscilla Boniface的圖書 |
$ 2103 電子書 | Heritage and Tourism in The Global Village
作者:Priscilla Boniface,Peter Fowler 出版社:Taylor and Francis 出版日期:2002-11-01 語言:英文 樂天KOBO - 工業與專業 - 來源網頁   看圖書介紹 |
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A nation's heritage is one of the most potent forces for generating tourism: the Tower of London is the greatest 'visitor attraction' in Britain. But it is pushed into insignificance by comparison with the visitors travelling to Disneyland, Epcot and the other entertainment complexes in the USA; and it will be dwarfed by Euro-Disneyland east of Paris. So how should heritage attractions respond: should they find their own specific audiences and resources? This book, written by a leading hertage specialist, is essential reading for all those concerned both with heritage and leisure managment. International in scope, it examines successfgul examples of heritage management for tourism, and equally some failures. It aims to lay some useful ground rules which should underpin all heritage developments designed to attract tourism on a major scale.
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