Private & Confi

What if the biggest barrier to your business isn’t a lack of money-but a lack of belief in what you already have?
In Starting a Business Without Money, entrepreneur and author A. A. Abuabdin shatters the myth that capital is the gateway to success. Drawing on real-life stories from Africa and beyond, this practical, faith-infused guide reveals how ordinary people-students, stay-at-home parents, artisans, and unemployed workers-are building thriving businesses with nothing but their health, honesty, relationships, creativity, and smartphone.
You’ll discover how to:
- Turn trust into credit before earning your first naira
- Use WhatsApp, Instagram, and free apps as your storefront, marketing team, and payment system
- Barter skills for goods, space, or services-no cash required
- Transform your talent, passion, or life experience into a profitable venture
- Build a personal brand rooted in integrity, not investment
- Grow sustainably through collaboration, patience, and smart reinvestment
This isn’t theory. It’s a field manual filled with actionable steps, cultural wisdom, and inspiring case studies-like Joseph, who launched a delivery service with borrowed bicycles, or Rita, who built a jewelry brand using free social media posts and handmade packaging.
Whether you’re in a bustling city or a rural village, whether you have ₦500 or ₦0, this book will help you see the hidden capital you already possess-and give you the courage to take your first step.
Because entrepreneurship doesn’t begin with money.
It begins with you.