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Q. Dibeehi的圖書 |
$ 1500 電子書 | Customer Experience
作者:C. Shaw,Q. Dibeehi,S. Walden 出版社:Palgrave Macmillan UK 出版日期:2010-09-09 語言:英文 樂天KOBO - 工業與專業 - 來源網頁   看圖書介紹 |
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Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
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