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$ 1857 電子書 | Data Mining for Managers
作者：R. Boire 出版社：Palgrave Macmillan US 出版日期：2014-11-17 語言：英文  樂天KOBO - 行銷與銷售
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圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：Data Mining for Managers
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.
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