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R. Boire的圖書 |
$ 1500 電子書 | Data Mining for Managers
作者:R. Boire 出版社:Palgrave Macmillan US 出版日期:2014-11-17 語言:英文 樂天KOBO - 經濟學 - 來源網頁   看圖書介紹 |
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Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.
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