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R. Jankovich的圖書 |
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$ 1507 電子書 | Hit Brands
作者：D. Jackson,R. Jankovich,E. Sheinkop 出版社：Palgrave Macmillan UK 出版日期：2013-10-31 語言：英文  樂天KOBO - 工業與專業
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圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：Hit Brands
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
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