R. Scott Alvord

When starting a new business, selecting a perfect business name that resonates with your customers is essential. Naming a business incorrectly can hurt your start up success, kill your growth, and crush you with lawsuits. This book is filled with valuable information that takes you through important aspects and considerations of business naming conventions, narrowing down your options to the absolutely perfect business name for your new company. These techniques work with naming your company's products and services as well. The book links to an accompanying website that is filled with additional examples, resources, and up-to-date material to further assist you with your business name and tagline.
Many books claim to help you select the perfect business name, but very few are written by experienced business professionals who do this type of work in real life. Award-winning, multi-business owner, R. Scott Alvord, holds an MBA-MCA degree, owns multiple businesses, and is a respected business consultant/trainer. He shares this somewhat humorous, well-researched, goldmine of business naming strategies to entrepreneurs and business startups. You are going to love this book!

This book is actually a subset (a chapter) of a much larger book, Fire Your Job, Hire Yourself, which was only 80% complete when this book was published. You can not only find information about this comprehensive book, but you can receive FREE chapters from this book at this link: www.HireSelf.com/free-chapter-kobo