Rajat Saha

First-line Manager is the most important position in a Pharmaceutical Organization. They play an essential role. They form the backbone of pharmaceutical industry. Today the role of a first-line manager has changed in view of the changed environment. They must possess leadership qualities. They not only control, appraise and analyze, they also encourage, improve and inspire medical representatives. But how do you become a successful Pharma First-Line Leader?

To Command Is To Serve provides the answer. It gives you a complete framework for becoming a successful Pharma First-Line Leader.

Among the significant features of this book are:

Leadership skills of a Pharma first-line leader

Supervision and Managerial functions of a first-line

leader

Joint Field Work

According to John Adair, ’If communication is sister to leadership, then motivation is brother.’ This book will help you:

To understand what motivates medical representatives and

To improve your communication skills

If you are a first-line leader or want to lead a team of medical representatives, this book is for you.