Rajeshwari

This comprehensive textbook explores the growing significance of sustainability within Small and Medium Enterprises (SMEs), focusing on green awareness, adoption strategies, and their socio-economic and environmental impact. Beginning with an understanding of sustainability and its relevance to SMEs, it charts global trends, introduces circular economy principles, and outlines drivers and barriers to green awareness. Key tools and frameworks like the ZED Certification are highlighted, along with core adoption areas and technological innovations. Real-world case studies demonstrate successful implementations, while chapters on economic, environmental, and social impacts assess the broader benefits. The book further delves into building a green culture, fostering collaborations, setting sustainability metrics, conducting audits, and tracking emerging trends. It concludes with policy recommendations, offering a practical guide for SMEs aiming to integrate sustainable practices for long-term resilience and growth.