Robert Goffee

Small businessmen and entrepreneurs came firmly back in fashion when this book was first published in 1980. As the Western economies moved into recession, many governments, particularly Mrs Thatcher’s administration, looked to the entrepreneurial spirit of the small businessman to rejuvenate and revitalise Western society.

Stripping away the political rhetoric, this book provides a serious social portrait of the small businessman in the economy at the time in which this book was written. Based upon extensive original research, the detailed analyses focus on the key issues in the small businessmen’s life. At a time when there was much argument about the motivation and will to work of Western society, this study of the traditional custodians of capitalism is particularly relevant. Above all it shows how the historical values of the small businessman have survived in the changed circumstances of the advanced economies.