Ronen Divon

Appeals to Gen Y (71mm people) and Gen Z (23mm and growing rapidly) with their enhanced sense of social justice

Focuses on women: women’s right, violence against women, social injustice

At its heart, it is a coming of age story with a theme of first love

Current in terms of its protagonist being a high-tech programmer

Cross-culture (Hindu-American)

Has educational elements related to India and Hinduism

Includes a strong theme of family and related values