Runinfield

　　Microeconomics: An Asian Perspective, is written to show students how microeconomics can be used as a practical tool for decision-making in various aspects of life. The book provides a treatment of microeconomic theory that stresses its relevance and application to both managerial and public policy decision-making. Examples are drawn not only from the Americas and Europe, but also from Asia, to provide students with an appreciation of the issues in different parts of the world.

PART I INTRODUCTION：MARKETS AND PRICES
　Ch.1 Preliminaries
　Ch.2 The Basics of Supply and Demand

PART II PRODUCERS, CONSUMERS, AND COMPETITIVE MARKETS
　Ch.3 Consumer Behavior
　Ch.4 Individual and Market Demand
　Ch.5 Uncertainty and Consumer Behavior
　Ch.6 Production
　Ch.7 The Cost of Production
　Ch.8 Profit Maximization and Competitive Supply
　Ch.9 The Analysis of Competitive Markets

PART III MARKET STRUCTURE AND COMPETITIVE STRATEGY
　Ch.10 Market Power：Monopoly and Monopsony
　Ch.11 Pricing with Market Power
　Ch.12 Monopolistic Competition and Oligopoly
　Ch.13 Game Theory and Competitive Strategy
　Ch.14 Markets for Factor Inputs
　Ch.15 Investment, Time, and Capital Markets

PART IV INFORMATION, MARKET FAILURE, AND THE ROLE OF GOVERNMENT
　Ch.16 General Equilibrium and Economic Efficiency
　Ch.17 Markets with Asymmetric Information
　Ch.18 Externalities and Public Goods