購物比價 | 找書網 | 找車網 |
FindBook |
|
有 1 項符合
Ryan Coetzee的圖書 |
$ 163 電子書 | Spin
作者:Nick Clelland,Ryan Coetzee 出版社:Penguin Random House South Africa 出版日期:2018-05-03 語言:英文 樂天KOBO - 工業與專業 - 來源網頁   看圖書介紹 |
|
So you want to raise your media profile? Or you have to deal with journalists during a crisis? Written by two experienced political communicators, this short, punchy and irreverent book reveals spin-doctor secrets for managing the media in an ethical way. Many people will have to encounter the media at some time in their lives: CEOs, sportspeople, politicians, social media users, celebrities, thought leaders, academics, bloggers, authors – the list is endless. Spin is a go-to book that explains what to do when the media comes calling. Whether you’ve done something wonderful and newsworthy or something you wish no one knew about, this book will teach you how to maximise the good news and manage the bad. Spin will also introduce you to a previously well-guarded political methodology that actually harnesses the media and which, if used carefully, can grow your business or make you famous. Using real-life examples from the cauldron of politics, Spin covers essentials like brand strategy, practical media skills, driving issues, social media, crisis communications and ethics. This is a unique and valuable resource that will help you master the media.
|