S. GOSSLING

Scandanavia has become one of the leading ecotourism regions of the world. This is the first book to comprehensively describe, analyse and evaluate aspects of Scandinavian ecotourism. It examines the characteristics of ecotourism in Denmark, Sweden, Norway and Iceland, with a focus on aspects of sustainability, scale, marketing, certification, participation, education and organisation. It also explores a wide range of other issues including rights of public access, experiences, motivations, transport, hunting, indigenous people, and ecotourism policies. The book demonstrates that the growth of ecotourism is as much a result of marketing as of particular natural resources.