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SUSAN FRIEDMANN

的圖書
RICHES IN NICHES
$ 732
RICHES IN NICHES
作者:SUSAN FRIEDMANN 
出版社:CAREER PRESS
出版日期:2007-05-01
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圖書名稱:RICHES IN NICHES
  • 圖書簡介

    Nichepreneuers, the term Susan Friedmann brilliantly coined, defines a
    powerful mindset that has become the giant killer strategy for small business
    success….This is the ‘must read’ business book of the year.”
    —Rick Segel, CSP, author, The Essential Online Solution and The Retail
    Business Kit for Dummies

    Why do some financial advisors wind up making millions on TV giving
    investment advice while others labor in obscurity?  How do some attorneys
    land regular columns in prestigious trade publications? Where do those
    speakers who give the annual address at industry conventions come from?
    What is the secret reason that a select few service professionals enjoy
    high-profile, high-prestige, and high-paying status as “experts” in their fields?

    More importantly, can the rest of us do it?  Susan Friedmann answers a
    resounding “Yes!“ In Riches in Niches: How to Make It BIG in a Small Market,
    Susan explores the multiple factors that separate the “experts” from the
    service professionals who may have identical—if not better—skills, but whom
    no one has ever heard of.

    You will learn:

    • Why positioning yourself as an Expert in a Niche—a sweet spot known as a
      nichepreneur—is the most surefire route to success any service  
      professional could want.
    • The GEL Formula: Friedmann’s proven technique that shows service
      professionals how to find the professional niche that makes the best use of
      their skills while yielding maximum profit.
    • The Seven Secrets nichepreneuers need to know to create, claim, and
      benefit from their Expert Identity.
    • Creative ways to create secondary, even tertiary, income streams
      capitalizing on the benefits of “Being the Expert.”

  • 作者簡介

    Susan Friedmann, CSP, has traveled the world helping companies put their
    best foot forward at industry events. Her client list includes some of the most
    recognizable names in the world: Siemens, Kimberly Clark, IBM, American
    Express and many more.  She’s the author of numerous books, including
    Meeting and Event Planning for Dummies and hundreds of magazine and
    newspaper articles.  Susan has been a guest on a variety of radio talk shows
    and as a guest expert on CNN’s Financial Network and Bloomberg's Small
    Business. Susan is also a National Board Director of the National Speakers
    Association (NSA).

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