Sankofa Hospitality LLC

"Nice Is Not Enough" is an owners manual replete with common sense strategies to enhance your Customer Service (CX). It also offers methods of training for your current Customer Service and for those you would hire in the future. "Nice Is Not Enough" will create a profound culture of service from which your customers will benefit profoundly, which will in turn cause lasting benefits for you as a business owner.

Jeff Staton, native North Carolinian and rabid Tarheel fan, began his climb to being a hospitality executive by touching and experiencing all rungs of the industry ladder. Jeff served as a Task Force General Manager for GF Management, ranked as a top 10 property management company in the US, for over a decade. It is from his service as a Task Force GM that he learned and developed his knowledge for the hospitality industry. Jeff managed properties in multiple markets, from full services IHG properties in an airport market to a truck stop, independent in the mountains of Tenessee. He has been certified, at some point in his tenure, in most of the major brands: Choice, Wyndham, Hilton, IHG, and a few extended stay brands. Jeff understands the sensitivity and urgency involved in receiverships and the dealings with financially distressed assets. Jeff has developed expertise in: -Rapid securing of and presence on the property once awarded. -Rapid stabilization: inventory, staff and human resource administration. -Profitability within a short time frame. -Brand remediation -Daily, weekly, monthly financial reporting -Obtaining vending, and procurement services It is with this acumen that he started his own hospitality company: Sankofa Hospitality LLC. Sankofa is an ancient African term that means: ＂don’t be afraid to go back and get it.＂ This name is fitting as it will be the wealth of lessons learned that will be fuel to his success in his new venture as an entrepenuer.