Sansolo

ABOUT THE AUTHOR Business consultant Michael Sansolo splits his time giving presentations, blogging on MorningNewsBeat, and overseeing research for the Coca-Cola Retailing Research Councils of North and Latin America. His first book, written with co-author Kevin Coupe, The Big Picture: Essential Business Lessons from the Movies, was published in 2010. Follow Michael on Twitter @michaelsansolo or visit www.MichaelSansolo.com. ABOUT THE ILLUSTRATOR Steve Hickner is a film director at DreamWorks Animation, with numerous credits as producer, storyboard artist, and more through