Sarika Khambaita

" Crowd Funding Is The Greatest Con In The History Of The Human Race or the Greatest Opportunity" is the second installment in “The Greatest Con In The History Of The Human Race" ebook series. Written by Matrix Thompson and Sarika Khambaita, Volume II of the ebook series focuses on the crowd funding industry and encourages individuals and small business owners to open their eyes and question the motives of anyone who is pushing the crowd funding business model.

The ebook was written to educate the industry while providing the stakeholders with the tools they need to level the playing field so everyone can benefit from the rapid growth of the crowd funding industry. We wrote "Crowd Funding Is The Greatest Con In The History Of The Human Race or the Greatest Opportunity" to challenge crowd funding portals, crowd funders, donors and related stakeholders to work together to create a better global standard for crowd funding that will ensure a more equitable allocation of the abundance that crowd funding affords.

The ebook examines several areas of concerns and offer up solutions. We specifically, encourage stakeholders to question the following:

* Rewards-based crowd funders offer backers meaningless rewards of pre-orders of untested products in return for financial support;

* Rewards-based crowd funders do not offer crowd funders a share of their future sales in return for their referrals as traditional affiliate marketing systems do;

* Crowd funders hide behind the Securities regulations and use it as a reason for denying backers a share in their future success (you don’t have to give up equity in your business to reward a person for helping you—sales commissions or bonuses are just as good, if not better);

* Most crowd funders lack influence and, or personal network to succeed—and crowd funding portals are not offering them assistance to enhance their campaigns chance for success;

* Crowd funding portals brand crowd funding as a silver bullet that can be embraced by anyone to raise financing, when the truth is it is really hardwork;

* Crowd funding portals are using crow funders to grow their brand—appropriate free labour and free content to create value for themselves.

Drawing from ideas introduced in Volume I ( Social Networking Is The Greatest Con In History Or The Greatest Opportunity ), Volume II of the Greatest Con In The History Of The Human Race" ebook series is a warning. It highlights the growing disparity and unequal division of the crowd funding bounty—and how backers or donors are being persuaded to support projects for little more than meaningless, short term rewards, when history has proven that crowd funders and crowd funding portals can offer so much more.

WE IDENTIFY THE PROBLEMS AND OFFER SOLUTIONS:

Although the title of the ebook is provocative, "Crowd Funding Is The Greatest Con In The History Of The Human Race Or The Greatest Opportunity" is an instructional manual for crowd funders, donors and entrepreneurs. It introduces a new form of crowd funding called “Social Rewards-based” Crowd Funding or “Affiliate-Based” Crowd Funding and offers up useful advice on how crowd funders can use existing technologies to:

* Share in the success of competing crowd funding campaigns;

* Earn rewards & related bonuses when other crowd funders build their teams;

* Recruit & reward donors & fans for supporting crowd funding projects, FOREVER;

* Share in the revenues realized as crowd funding portals grow including a share of ongoing products sold;

* Promote crowd funding campaign to the mass media and, or general Internet community;

* Enhance donor & fan acquisition with powerful viral marketing tools.