Schwindenhammer

Communication continues to play an important role in politics in the digital age and is becoming even more widespread with the rise of social media. This book examines the literature on public relations work by parliaments on social networks and the possible outcomes of such work. It assesses the extent to which parliaments, parties and MPs are active on social media and whether they are merely presenting themselves there or seeking interaction. In addition, studies on citizens’ political communication are used to show whether dialogue-oriented communication between politicians and citizens is effective on social media. The potential relationship between trust and political communication online, as well as the risks of this communication, are also discussed.