共 產品特色
主題式課程設計，吸引學生主動學習。
探索式問題，激發學生批判性思考能力。
主題涵蓋：基本溝通的原則，群組溝通、人際關係溝通，公眾演說，簡報類別與大眾傳播。內容聚焦於文化議題以及兩性議題，全書貫穿生涯探索規劃。
讀者可以透過該書練習以及應用溝通技巧，學到簡要的溝通技巧以及觀念。
每一章節收錄經典歷史文章，闡釋過去以及當代演說的特色。
完整教學配件讓老師教學備課方便，教學得心應手。
Features
We collaborated with exemplary speech communication educators from across the United States to develop a unique text that is exciting for both students and teachers.
．project-based, active learning
．essential questions to engage students in critical thinking
．exceptional coverage of group communication, mass communication, and technology
．past and present features in each chapter to provide an historical context
．special focus on cultural and gender communication issues
．career exploration throughout the text
Teacher Materials
．A Teacher’s Wraparound Edition includes teaching and pacing suggestions, strategies for differentiating instruction, cross-curricular activities—even activities for the substitute teacher.
．A Teacher Resource Binder with blackline masters of related activities and assessment for each chapter.
．ExamView software that allows teachers to generate and score tests.
．A DVD with student and professional speakers demonstrating various communication concepts.
Extensive coverage of speech communication skills
Unit 1: Communication Basics
Unit 2: Interpersonal Communication
Unit 3: Group Communication
Unit 4: Public Speaking
Unit 5: Types of Presentations
Unit 6: Mass Communication
