Society for Health Care Strategy & Marke

This highly respected annual guide will help hospital and health system leaders prepare themselves and their organizations for the future. An essential tool for strategic planning, Futurescan 2024 presents articles highlighting the insights of thought leaders on eight key trends: - Workforce - Care in the Home - Sustainability - Population Health - Employer Contracting - Economics - Medicaid - Responsible Innovation The expert perspectives featured in this latest edition of Futurescan on the transformation of health care are supported by data from a survey of hospital and health system leaders from across the country.

Serving more than 4,000 members, the Society for Health Care Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association, powers the professions of health care, including but not limited to marketing, digital engagement, communications, strategic planning and business development. As the largest membership association in its sector, SHSMD helps its members stay at the forefront of health care’s rapidly evolving landscape, while expanding its members’ knowledge and network to create value for the organizations and communities they serve.