Spoon University

From the millennial food community of 2.8million, 100 recipes and 100 photographs organized around the 8 ingredients young adults are most likely to have in their kitchen: eggs, chicken, pasta, potatoes, toast, grains, greens, and bananas.

Spoon University has an incredibly engaged following of young adults, both online and on the 300+ college campuses where they have a network of 11,000 student contributors who create content for the website and run Spoon University clubs, holding monthly local events like dinner parties.

Spoon U’s content is a mix of videos in the style of Buzzfeed’s Tasty videos, young-adult friendly recipes, and contributor-created articles about food and health. Their debut cookbook offers what the emerging foodie is looking for: healthy, cheap, easy, and good recipes. With a wry, knowing, funny voice, the approach is fresh, innovative, and highly visual. The book is organized around the 8 ingredients young adults are most likely to have in their kitchen--eggs, chicken, pasta, potatoes, toast, grains, greens, and bananas--and each of the 100 recipes is structured so that you can cook any recipe in the book with no prior experience. Clever recipes like Empty Peanut Butter Jar Noodles and Leftover Vodka Pasta Sauce, tips for sprucing up your meal for Instagram, easy ways to transform overripe bananas and an entire chapter devoted to toast speak to the real lives of young adults.