Sr. Ricky Grunden

Securing your financial future can be a challenge—and the most important thing you can do for you and your family. Wrong decisions can have consequences that extend to every aspect of your life—often for generations.

But wealth building is not a one size fits all formula. The principles may be the same, but adapting them to fit your lifestyle and personality can mean the difference between long-term success and failure. By the same token, sometimes the most successful individuals are not those with the most money. They are people who are able to identify the goals that mean the most to them and stay the course to achieve them.

But how is it done?

Channeling Grunden Financial Advisory’s, Inc. nearly five decades of client experience into The Wealth Builder Challenge, authors Ricky Grunden Sr. and Dave Ragan provide six core wealth-building principles. In simple examples, they include ways to accumulate an investment portfolio, maximize employee benefits, defer gratification, and how to make tax law work for you. Grunden and Ragan identify the practices and personality traits that can make or break your financial future. Understanding who you are and how you do things is a key step toward reaching your optimal financial goals.