| FindBook |
|
有 1 項符合
Stanley Paliwoda的圖書 |
 |
$ 2164 電子書 | International Marketing
作者：Stanley Paliwoda,Michael Thomas 出版社：Taylor & Francis 出版日期：2013-11-05 語言：英文  樂天KOBO - 經濟學
- 來源網頁  看圖書介紹
|
|
|
圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：International Marketing
The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.
New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing.
Included throughout are self-assessment and discussion questions, key terms, references and bibliography.
|
