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Stuart L. Esrock的圖書 |
$ 1389 電子書 | Talking Tobacco
作者:Gary L. Kreps,Stuart L. Esrock,Kandi L. Walker,Joy L. Hart 出版社:Peter Lang Inc., International Academic Publishers 出版日期:2014-12-09 語言:英文 樂天KOBO - 行銷與銷售 - 來源網頁   看圖書介紹 |
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Despite the widely recognized toll of tobacco and increasing action to curb tobacco use (e.g., increased excise taxes, smoking bans), smoking continues. Numerous messages about tobacco, smoking, and health circulate throughout society, but in spite of the prevalence of such messages and the importance of how they are constructed and interpreted, too little communication research has been dedicated to understanding and assessing tobacco-related messages. Talking Tobacco addresses the shortcoming. Featuring the work of top communication scholars, the volume advances theoretical knowledge, reviews state-of-the-art research, and shares new findings and insights on a variety of tobacco-related areas ranging from tobacco control efforts to corporate representations.
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