博客來 - 行銷理論與實務
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看圖書介紹Neuroscientists have found that a well-told narrative can activate more areas of the brain than facts alone, triggering emotional and sensory regions as if the story were happening to you.
That’s the power of storytelling.The ability to create material change in the human body, and in society.
Storytelling for Brands is a practical, research-backed handbook for anyone who wants to build brands that live in memory and move through culture. Blending cognitive science, anthropology, and brand strategy, it reveals how to craft stories that feel human, sound true, and last forever.
Inside, you’ll learn:
- Why stories shape decisions more powerfully than data
- How to decode the narrative structures that win trust and loyalty
- What it takes to build a living brand mythology
- How to turn your message into something people repeat, share, and believe
Filled with timeless examples and modern insights, this book will help you move beyond marketing tactics into narrative systems that endure.
If you want your brand to be remembered, you need a story worth telling.
This is how you build one.
