Tien Foo Sing

Have you ever wondered whether individuals born in the year of the Dragon are truly blessed? Or why you can't find a taxi when you need one? What about the effects of superstitious beliefs on housing prices? Kiasunomics© explores these issues and more in a series of stories through the lens of Teng, the protagonist of this book. Told in a conversational story-telling style yet grounded on rigorous research, the book explains the influences and outcomes of the decisions we make, using simple economic logic.

The book follows the life journey of Teng — from birth to adulthood — and examines how seemingly innocuous decisions bear economic consequences on his life. It starts with the decision by Teng's parents to have him as a Dragon baby and shows how this decision affects not only his education but also his career and spending in the long term. The grown-up Teng in later chapters, is a taxi driver who learns that the daily budgeting of finances from many of his taxi-driving friends has proven to be poor financial planning. The story also shows how his purchase of a flat based on superstitious beliefs, and its location near a primary school and a Mass Rapid Transit station influences prices, and with some surprising results.

This book touches the man on the street with issues that many Singaporeans can identify with. These include how Singaporeans' shopping in Johor affects their spending and savings; how different shoppers respond variedly to predictable promotions such as the Great Singapore Sale; how the haze or a mere nearby construction site affects water and electricity consumption; how playing golf elevates women's opportunities to sit on corporate boards; how Singaporeans' travel patterns are affected by their opinion towards public transportation; and how retirement poses financial challenges in silver years. These and many more are unravelled in the 20 stand-alone chapters through the authors' application of their research findings to day-to-day issues.

Kiasunomics© brings to light that research can be made relevant to our daily living. Research helps us make sense of what we do and with that, we can learn to make better decisions for a smarter thinking nation.

Contents:

• Acknowledgements
• Note from the Authors
• List of Acronyms
• Glossary of Singlish Terms
• Introduction
• Dragon Baby, There Are So Many of You
• Taxi Driver, Where Are You?
• New Wife, New Life
• To Johor, to Johor, to Buy That Nice Dress
• Gentlemen, Start Your Engines
• Ladies, Ready, Get Set, Shop
• Muthu, Don't Be Reckless
• Mind Your 4s and 8s
• Circling Up
• Tolls and Trolls
• New House, New Friends
• Lady, Do You Want to Tee off?
• Papa, Don't Forget to Switch off the Lights
• Mama, Don't Forget to Switch on the Air-con
• Boy Boy, Go to a Good School
• Smoke Gets in Your Eyes
• Girl, Shower Faster, Save Water
• Auntie, We Paint Your Flat
• Vegetable Seller, Why So Expensive?
• Teng, Are You Grown Up?
• About the Authors

Readership: General readers.
Key Features:

• Contextualised to Singapore for local identification, but lends itself to readers from other countries that adopt similar Singaporean practices such as Electronic Road Pricing, GST, and Mass Rapid Transit
• Brings forth 'Economics Made Simple' to show the relevance of research to our daily lives and help readers understand Economics
• Applies Freakonomics' philosophy to the Singaporean context