Treehouse Publishing Group

Vernon Poche just wants to go home, but home isn’t the same anymore. Hurricane Katrina changed all that. Could the ghosts who remain haunting the empty streets show him the way? Paul Siefken, President and CEO of Fred Rogers Productions is known as the very best in educational children’s media on broadcast and digital platform. He now brings his talent to print form in this lovingly written and touching story of New Orleans historic people and culture - just for kids of course.

In his role as President and CEO, Paul Siefken ensures that Fred Rogers Productions (FRP) presents the very best in educational children’s media on broadcast and digital platforms-- and beyond. Under his direction, the company has experienced tremendous growth, earning a national reputation for both innovation and storytelling. Paul has assembled a world-class, mission-driven leadership team that is committed to building on Fred Rogers’ legacy by introducing new productions and expanding the reach of their impact by collaborating with like-minded partners in both production and distribution. Paul Siefken has been named President and CEO of The Fred Rogers Company, effective January 1, 2017. Currently Vice President of Broadcast & Digital Media, Siefken succeeds longtime company President and CEO Bill Isler. Isler, who worked with founder and legendary children’s media icon Fred Rogers, is retiring from the company. Since joining The Fred Rogers Company in 2013, Siefken has been steering the company’s broadcast content, managing the digital production pipelines for its three standout series, and working with their respective production partners.