Vernon-Wortzel

This book addresses all aspects of strategic planning in a global workplace, from management and marketing to finance and production operations management. It includes contemporary and classic articles as well as alternative points of view. From predictions of what to expect throughout this decade to proven forecasting and budgeting tools, this book offers both valuable insight and practical advice.

Partial table of contents:

GLOBAL FIRMS AND THE GLOBAL ENVIRONMENT.

Vernon: Where Are the Multinationals Headed.

THE GLOBALIZATION PROCESS.

Melin: Internationalization as a Strategy Process.

COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE CORPORATE VIEW.

Porter: Changing Patterns of International Competition.

COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE COUNTRY VIEW.

Dunning: The Competitive Advantage of Countries and MNE Activity.

STRATEGIC ALLIANCES.

Tallman and Shenkar: A Managerial Decision Model of International Cooperative Venture Formation.

MARKETING.

Ohmae: The Rise of the Region State.

PRODUCTION.

MacCormack, Newman, and Rosenfield: The New Dymanics of Global Manufacturing Site Location.

R&D AND TECHNOLOGY MANAGEMENT.

De Meyer: Management of International R&D Operations.

FINANCE.

Lessard: Global Competition and Corporate Finance in the 1990s.

ORGANIZATION AND HUMAN RESOURCES MANAGEMENT.

Hofstede: The Business of International Business Is Culture.

INFORMATION AND INFORMATION PROCESSING.

Babbar and Rai: Competitive Intelligence for International Business.